The founding story
From a conviction in 2015 to Egypt's #1 women-only ride service.
Dr. Reem Fawzy — also known internationally as Reem Fawzi — saw a gap no one had dared to fill: a transport service built entirely around women's safety, dignity, and freedom of movement.
She launched Pink Taxi Egypt in 2015 as the country's first concept of its kind — female captains, female riders, a platform designed by women for women. The idea attracted global media attention almost immediately, from CNN to BBC, from Reuters to Al Jazeera.
More than a decade later, Pink Taxi has empowered over 1,000 female captains with independent income, transported hundreds of thousands of women and families safely across Greater Cairo, and established itself as a trusted name in Egyptian daily life.
2015
Pink Taxi Egypt launches
Egypt's first women-only ride concept — Dr. Reem Fawzy's conviction becomes a company.
2016–2017
International media spotlight
CNN, BBC, Reuters, The Guardian, Euronews and dozens of outlets cover the story of women driving change in Egypt.
2018
Yale Maverick in Leadership Award
Dr. Reem Fawzy recognised by Yale School of Management for entrepreneurial leadership and social impact.
2019
Goldman Sachs 10,000 Women
Selected for the prestigious Goldman Sachs programme for exceptional women entrepreneurs globally.
2020–2024
App-first model & expansion
Full transition to app-based booking. Recurring contracts, school rides and driving lessons become major pillars.
2025+
1,000+ captains empowered
Over a thousand female captains earning independent income. Pink Taxi continues to grow across Greater Cairo.
